At the beginning of her career Martha Stewart was largely known for being a classy entrepreneur teaching the world how to cook and keep a neat and beautiful home. Nowadays, however, while she’s still releasing cookbooks and magazines, Martha is seen by many people as much more than just a perfectionist TV personality.
Somehow, despite Martha Stewart’s brand catering mainly to older adult women, she’s become very popular with a younger audience in recent years. In fact, some might even say she’s become somewhat of an internet sensation and has garnered an audience of young fans online.
Doing The Time
After serving time in prison many people, including celebrities, see a drastic decline in their reputation, sometimes permanently. And while Martha Stewart may have become a bit less popular for a time after her arrest, it actually had the opposite effect in the long term. It seems that Martha is even more widely known and more popular after serving prison time.
The arrest sparked interest everywhere, particularly due to the public’s perception of Martha as a perfectly put-together woman. People who were perhaps only familiar with her name were beginning to look to tabloids with one question in mind: Why did Martha Stewart go to jail? Any celebrity arrest attracts a lot of attention, but especially concerning someone like Martha.
Martha earned a lot of respect from her arrest after she took the blame for many people’s involvement in this white-collar crime and refused to give anyone else up. She wasn’t completely innocent in the situation of course, but she certainly wasn’t the only person involved. And yet Martha never gave authorities the names of the other people involved in the crime, saving them from the same sentence she had to serve.
Many people also greatly respect Martha Stewart for actually serving her time in prison instead of buying her way out of it as many billionaires like her would. The prison was dubbed “camp cupcake” by the media during Martha’s stay there, but she’s said afterward that it was anything but. She had a very hard time in prison but came out and continued to be successful, perhaps even more so.
An Unlikely Friendship
If you think of who Martha Stewart would be partnered up with, possibly the last person you’d think of would be a weed-smoking rapper, but that’s exactly who she’s opted to work with on many occasions. Martha and Snoop Dogg have been working together on different projects for years and are genuinely very good friends. This odd relationship has only made both of them more popular and helped them to stay relevant.
Martha Stewart and Snoop Dogg even had their own cooking show together in 2016 which ran for two seasons. As it turns out, the two share a passion for cooking. Snoop has since even released his own cookbook, and while their show was short-lived, they still work together on projects like starring in Superbowl ads for Sketchers, one of which features Martha getting a Snoop Dogg tattoo on her arm.
By working together and also having a close personal relationship, Martha and Snoop exposed their individual fan bases to each other. Rap fans were learning to cook and soft-spoken bakers were discovering new music they might never have listened to otherwise. Their friendship opened many people’s eyes and is living proof that anyone, no matter how different they may seem, can get along.
The “Fun Aunt” Attitude
Much of the internet now has a fondness for Martha Stewart as she now exhibits a more authentic feeling carefree attitude. Some might even call her the internet’s mom or fun “wine-aunt.” It seems that after building a career of perfection Martha is showing more of her true self. Whether this is a product of serving prison time, Snoop Dogg’s influence, or simply how Martha is aging, her more authentic personality feels much more likable to many people.
In recent years Martha has been entertaining many people on social media. She’s known to occasionally post “thirst traps” of herself on Instagram in addition to her usual recipes and home decor tips. It’s not just her own social media posts that gain her attention and popularity, but other people’s posts about her as well. For example, a viral TikTok of Martha Stewart attending a panel at a convention and sipping a margarita out of a measuring cup. She exudes an air of confidence and uncaring that many people admire or simply find entertaining.
Martha has also gained respect among more liberal audiences as she has at times been very politically outspoken. She’s even publically criticized Donald Trump on a few occasions, despite the two being previous business partners. In a time of deep political unrest, many people find it comforting when celebrities take the time to speak about what they believe in and use their platform to voice their beliefs.
Martha Stewart may have started as an entrepreneurial homemaker who happened to also be an incredible businesswoman, but today she’s also an internet legend. It seems the longer her career goes on she can cater to and reach a broader audience and become even more popular.