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Creating an Email Marketing Funnel That Converts

We’ve all seen a call-to-action like “sign up for free email offers,” asking that we input our email address in exchange for valuable information, a coupon, or other offers. It’s likely you receive several emails a day from different businesses directing you to their website or sharing some information that relates to their brand. Why is email such an important tool for businesses?

Email marketing is one of the most effective digital marketing strategies. It has several advantages. For example, you have complete control of who gets your email, unlike social media posts, which can have a large or small reach depending on ever-changing algorithms. Email marketing also has a high return on investment. It’s an excellent way to reach customers, both new and old. If your company isn’t using email marketing, it may be time to consider it.

Building an Email Marketing Funnel

An email marketing funnel is how you convert a lead into a sale using several emails to move your potential customer toward purchasing something. It’s different than ad conversions, for example, where someone way may see an ad for your product, click on it, and buy it. Email marketing involves offering value, building trust, and spreading brand awareness. While you probably won’t sell with your first email, email marketing is one of the most effective marketing strategies.

How can you build an email funnel that converts? To start, you need to capture leads. One way to do this is by using opt-in forms. Opt-in forms are simple forms on your website where people enter their name and email address. Usually, in order to motivate people to sign up, a company will offer a one-time offer or discount. You can put an opt-in form anywhere on your website, giving you more opportunities to capture leads.

Another option for getting more leads is creating landing pages. Instead of a small box where someone enters their email address, a landing page is an entire website page that leads to a call to action inviting the reader to sign up for emails. You could offer an email course, videos, PDFs, or something else to attract people to sign up for emails. 

Once you have some leads, you need to create emails that will move them along to eventually purchase something. But instead of pitching your products in the first email, take some time to nurture your leads. How does lead nurturing work? You need to keep your leads engaged by sending them information that’s useful and customized to their preferences. To do this, you’ll have to use an email automation platform that can segment your email subscribers based on the form they signed up for or other information. Lead nurturing emails might share links to blog posts, case studies, videos, and podcasts, or share other information that focuses on the customers’ needs and pain points. Nurturing your leads will position your company as an authority and set you up for more conversions.

After the first two steps, your subscribers will reach the bottom of your email funnel, where you need to convert leads into paying customers. Since they already have a relationship with your company, this should be easier than a cold sales pitch. It’s time to offer your product. Your call to action for these emails should lead your subscribers directly to your website to buy your products. You can use a limited-time discount or sale to motivate them to action. Or, if they’ve participated in a free trial of a subscription product, send an offer to sign up for a paid subscription. Be straightforward and explain your product and why your potential customer should buy it. 

Email funnels are very effective when done right. You should get conversions and a high ROI from your email marketing funnels, but if you’re not seeing results, you might have to make some changes. Perhaps there’s a weakness in one of the steps of your funnel, or you need to create more compelling emails. But if you take the time to refine your email marketing strategy, you’ll reap the rewards.

Following Up With Customers

Another benefit of using email marketing is that it keeps you connected with your customers. Once a customer has bought something from your website, it’s easier to get them to purchase again than it is to get new customers. Emails allow you to continue the relationship with your customers and increase the likelihood they’ll buy from you again. Use emails to keep your former customers informed about seasonal sales and new products, and offer them products that they might enjoy based on their purchase history.

Email marketing is an important tool for businesses, but only if you know how to use it. A single email with a cold sales pitch isn’t likely to achieve high conversion rates. Instead, create a sales funnel to move your leads through until they’re ready to buy a product. Use the ideas in this article to create an email funnel that’s successful and gets more customers for your business.

Careers for People Who Love to Care for Others

Has anyone ever told you that you have a gift for caring for people? If so, you may be one of the very few special people who are designed to make a difference in the lives of others. People like you are often referred to as ‘helpers’ or ‘healers’ because of your unique ability to comfort people when they are hurt or unwell. You do not have to be a doctor to make a big difference in people’s lives! If you want to enjoy the sense of purpose and fulfilment of helping others feel better, there are many different career paths available to you. Here are some of them.

1. Nurse Practitioner

Many people think of doctors as the only ones that can care for the sick and injured. However, a nurse practitioner can do many of the same things that a doctor can do. They are like the supercharged versions of registered nurses. Nurse practitioners can diagnose and treat a wide variety of medical conditions and prescribe medication when necessary. In many states in the US, they have full authority to work without the supervision of a doctor. This is a great option if you want to enjoy a career that allows you to use your previous nursing experience and training to help others without having to go to medical school.

2. Home Health Nurse

Do you have strong people skills and enjoy interacting with older adults? If so, a career as a home health nurse may be perfect for you. These nurses usually provide care to patients who are recovering from an illness or who are living with a chronic illness like heart disease or diabetes. They provide their patients with one-on-one care to help them manage their conditions at home instead of in a medical facility. Becoming a home health nurse is an excellent way to make the most of your talent for looking after others. It is also very rewarding because your work makes a huge difference to the quality of life of your clients.

3. EMT/Paramedic

Emergency medical technicians (EMTs) respond to medical emergencies and provide basic medical care to patients on the scene or while they are transported to a hospital. Paramedics are qualified to provide advanced life support care for patients who require further treatment. These professionals are an essential part of the medical field as they ensure that people receive timely and appropriate medical attention in the event of an emergency. If you want to be the difference between life and death for someone in a bad situation, you may want to consider taking on one of these important positions.

4. Physical Therapy Assistant

Physical therapy involves the treatment of people with injuries or illnesses that affect their musculoskeletal system. This type of therapy is usually prescribed after surgery, injury, or illness to help patients regain their strength and range of motion. As a physical therapy assistant, you will work under the supervision of a physical therapist to help patients perform therapy exercises that help them to get better. This is a good career to get started in the healthcare sector because you can enroll in a physical therapy assistant training program without a college degree in many states.

5. Massage Therapist

Massage therapy is a form of holistic medicine that has been practiced for thousands of years by cultures around the world. It promotes healing and relaxation by releasing tension in the muscles and improving circulation. Massage therapists use a variety of techniques, such as deep tissue massage and acupressure, to help their clients relieve aches and pains. If you enjoy working with your hands and have a knack for soothing others, massage therapy could be a great career option for you. You can train as a massage therapist at a community college or vocational school.

6. Counselor

Mental health is just as vital as physical health. A counselor helps people deal with a wide range of emotional, psychological, and personal issues by providing advice, support, and encouragement. Some counselors work with specific groups of people, such as children or victims of abuse, while others provide their services on a more generalized basis. Counseling can be rewarding and fulfilling; however, it also a demanding profession that requires a lot of calmness and determination. If you have empathy, strong communication skills, and a good measure of patience, this job is just right for you.

7. Social Worker

A social worker can help people with a variety of life problems, including addiction, depression, divorce, family issues, financial problems, and more. They may meet with clients on an individual basis to provide counseling, make referrals to community resources, and collaborate with various health professionals to ensure that their clients get the help they need. If you enjoy connecting with people and want to help those who are in need, social work may be a great career for you. Social work is a fantastic way to give back to your local community and make a direct impact on the lives around you.

Helping others is a noble cause and a rewarding career choice. The choices mentioned above are just some of the ways you can help others in your community while also supporting yourself financially. So why not go ahead and let your healing light shine?

Twelve Important Rare Earth Metals

Rare earth metals are actually not rare- some of them are more abundant than lead and other common metals. However, they are not usually found in large quantities, and they are rarely found alone. More often, they are found scattered around, mixed up with each other and other metals, and in sufficiently small quantities so as to make them expensive to mine and process. They are increasingly important in modern technology and both light and heavy rare earths are used in everything from airplane frames to computer chips to electric motors.

Most of the rare earth metals are found in one group on the periodic table and are called lanthanides. Lanthanides have similar characteristics and are usually found together in the same ores. They are chemically very similar, and most are magnetic and can be used in metal alloys as well as other uses.


The first of the lanthanides is lanthanum. Lanthanum is one of the most common of the rare earths and is commonly found in a mixture with other rare earths such as cerium. This mixture is known as ‘mischmetal” and can be used in a variety of applications. It is often found in the ground in this mixture and can be used in applications that glow, such as lantern mantles and night-vision goggles. Despite its classification as a rare earth, lanthanum isn’t actually rare, and there is more of it in the earth than there is lead.


Cerium, like Lanthanum, is not rare. There is about as much of this element as there is copper, and more than there is of lanthanum. Cerium sparks easily, and is used in lighter flints and for special effects in movies. It is also an important ingredient used to make catalytic converters. In addition, it’s used in small amounts in alloys.


Praseodymium makes very strong metals that are used to make aircraft engines. It is also used to make special glass goggles to protect the wearer’s eyes from the brightness of glassblowing and welding torches. This is because the glass absorbs a lot of yellow light. This makes the glass look blue but also has the effect of eliminating the glaring yellow of bright flames, making it possible for welders and glassblowers to look at their work without damaging their vision.


Neodymium is mostly used to make strong and permanent magnets. These magnets are so powerful that they can be used in a huge variety of applications. They can also be dangerous as they can attract each other more than a foot away, and heavy ones can injure people as they fly toward each other. In practical applications, they are used for the magnets in speakers and computers, as well as eco-energy applications like electric cars and wind turbines.


Samarium makes a powerful magnet when combined with cobalt. It isn’t the strongest magnet on earth, but it is one of the strongest that is also highly heat-resistant. It is used in microwaves for that reason. It can also be used interchangeably in many of the applications that the other rare earth metals are used in.


This element is used to make things glow. It is used to make phosphorescent paint, old-fashioned vacuum tube televisions, fluorescent lightbulbs, and control rods for nuclear reactors. It plays a role in creating screens, light bulbs, and other luminous things.


Gadolinium is used as a contrast medium in MRI scans. This means that it is injected into the blood and can show where the blood is going because, unlike the blood itself, it shows up darkly on an MRI image. This can be used to take a picture of an abnormal bleeding situation, look for tumors, and other medical applications.


Terbium, along with Europium and Yttrium, is used in screens, displays, and other places where it can be used to create the effect of different colors. It is also used to help in the production of solid-state hard drives and low-energy bulbs. One of the most interesting things about terbium is its property of lengthening and shortening when it’s in a magnetic field. This is even more prominent when it’s made into an alloy with dysprosium and iron. It is used in this form to create loudspeakers.


Besides its use in the alloy mentioned above, dysprosium is also used in nuclear control rods like many of the other rare-earth metals. It is becoming an important element in the green technology market to help make wind turbines, electric vehicles, and generators. It is used in an alloy with neodymium to make heat-resistant and powerful magnets to be used in motors.


Erbium, like many of the other rare earths, is used most commonly in an alloy. It is also used to make control rods for nuclear reactors and has a unique use in fiber-optic cables where it can actually help amplify the light that comes out of a fiber-optic strand. This is done with the use of an interesting device called an erbium-doped fiber amplifier. Less dramatically, erbium can also be used to tint glass pink.


Yttrium is one of the metals that is considered a rare earth metal not because it is a lanthanide, but because it is often found in the same ore with them and has similar properties. Yttrium is important in making radar, in adding strength to magnesium and aluminum alloys, and superconductors. It can be used to make lasers that can cut metal, treat cancer, and make glass more shock-resistant. It has also been used to help make color television. It’s a very versatile element!


This element, like yttrium, is considered a rare earth that is not a lanthanide. It is used to make strong aluminum alloys that are used in things like fighter jets. It can also be used to make metal-halide lights.

Where Is Web3 Heading — A Future Outlook

In the past few months, plenty of naysayers have quickly predicted the doom of crypto and its uncertain future outlook. However, the only uncertain thing in practice is the future of individual coins and their blockchain networks. As an overarching concept, Web3 is undoubtedly where the Internet is heading. With that in mind, we’ll take a look at the Web3 landscape as it stands now

Web2 and Web3

There are a lot of parallels to draw between the early Internet and the nascent blockchain landscape. In their initial inception period, both were relatively unregulated and unwieldy — a lawless jungle of barely connected protocols. However, the Internet grew from its initial phases into becoming the default infrastructure for most of the world’s commerce — and Web3 is poised to make the same ascent. 

You can find plenty of people who claimed that email would never catch on, claims that they’ve probably spent decades trying to disown since. And the same thing is happening to the blockchain. So, what kind of objective hurdles is the blockchain-based Web3 space facing in its current existential phase? 

Right now, practical usability is a major challenge. For starters, despite its astounding market cap, crypto’s original purpose has yet to enter the mainstream: financial transactions. Also, the Web3 ecosystem based on those financial transactions has a long way to go in terms of UX and practical functionality. 

Yes, Web2 is still the dominant force. By now, it’s become a well-oiled ecosystem, with plenty of stable giants like Google, Facebook, DoorDash, Uber, and your banking app of choice. And while centralization is still a major issue with Web2, end users still see it as a system with a proven user experience and the functionalities they’ve become accustomed to. 

In comparison, Web3 offers an unstable but trendy user experience with great potential. However, that’s slowly changing — as Web3 services and platforms become more established and start growing into their initial potential.

Promising Web3 Platforms and Web2 Titans

Unsurprisingly, Microsoft remains one of the biggest Web2 industry giants. Their operating system and its Office software package have been the default choice for most homes and businesses for over 30 years. Outlook is the world’s most famous email platform, and Excel is its equivalent in finance. 

Their functionality and design quality are so unquestionable that even their biggest competitors — like Google’s G-Suite of productivity apps — are never brave enough to stray too far from imitating the basic design of Microsoft Office. On the other hand, Google has become the dominant force in Internet browsing; even the likes of Firefox and Opera have been forced to bow to Chrome’s tabs and other “under the hood” solutions.

Right now, there’s no Google or Microsoft equivalent in Web3. The most stable crypto-based platforms are still digital wallets and online exchanges designed to facilitate their transactions. However, interoperability is still something most ambitious projects have yet to achieve. 

That’s something the recent crypto winter and the few subsequent crashes that have caused it can actually help with. Before the crypto crash, the landscape was dominated by NFTs of bling-carrying monkeys, pixelated animals, and play-2-earn gaming platforms with little promise and actual gaming value.

However, the crash has swept away anyone looking to make a quick buck in Web3, similar to how the burst of the dotcom bubble in the early 2000s removed most fake Internet companies from the equation. Now, everyone left is serious Web3 players that are fully invested in the future of the Web3 paradigm. 

Finally, we’re seeing Web3 projects working on the vital infrastructure necessary to bridge the gap between traditional platforms and the Web3 future. It’s time to take blockchain over the hurdle of its initial hype and into functionalities that create truly valuable use cases. 

Platforms like Brale make it easy for financial institutions to manage and create their own stablecoins — the process is now as easy as filling out a form. This eliminates one of the biggest hurdles for financial institutions that want to create stablecoins: the astounding technical complexity of the process. 

You can literally create a stablecoin on multiple chains in about an hour — forget about hiring an entire department of Solidity developers; you pick and choose the chains you want from a simple dropdown menu.

There are similar examples across the broader Web3 ecosystem — Mailchain makes messaging across different Web3 platforms as easy as using a Web2 email client, for example. And other solutions take this kind of approach even further by creating fundamental improvements to Web2 concepts and imbuing them with brand-new functionalities. 

The crypto industry has the momentum to catch up with Web2 leaders like Google and provide blockchain-based alternatives to solutions like Gmail. However, it will take some faith, initiative, and above all else, a lot of hard work.