Why You Should Hire a PPC Management Agency
For many businesses, PPC (pay-per-click) marketing has proven to be the best tool in their marketing toolbox when looking to maximize ROI in a short timeframe. As one of the most successful forms of online advertising, PPC is likely to be crucial for your business growth no matter what sector you’re in.
Proactive PPC management improves the pay-per-click performance and speeds up the return on your investment. Yet, it can be a difficult to understand.
One of the best ways to get a head start on understanding PPC and what it can do for your business is working with an experienced agency that specializes in the area. Companies like King Kong can give your business the push in the right direction and help it stay ahead of the competition.
The Benefits of Hiring a PPC Management Agency
Do you remember the good times when it used to be enough to have a great website? Well, those days are long gone! If you want to give your business a fair chance of succeeding, you need something to actively drive traffic to your website.
An organic SEO strategy, even though essential, cannot take you the whole way. The main problem is that it takes a long time. You want customers to see your website today, not in three to six months!
How can you speed things up? The answer is simple: Hire a PPC management agency.
A well-designed PPC marketing strategy delivers immediate and consistent results. Unlike SEO which is based on “organic” traffic growth, PPC advertising starts producing results as soon as your ads go live! Hence, if you want to generate revenue fast, PPC marketing is the way to go.
Of course, the job is not over the moment your ads are launched. No matter how many clicks & conversions you attract, there is always room for improvement.
The scope of your PPC campaign should be fine-tuned in accordance with the feedback data on its performance. If the short-term results are unsatisfactory, the PPC specialists can help you direct the funding towards high-value campaign attributes instead of wasting it on the non-effective ones.
PPC Is Not Always Point and Click
Can you create and manage your PPC campaigns on your own? Yes, but it’s mostly not worth the hassle.
As a business owner, you have to think about hundreds of things every day. PPC management takes a lot of time, effort, and planning. Your energy and expertise are better spent elsewhere. Employing a PPC management agency is thus more a necessity than a luxury.
Contrary to a common belief, the ads won’t run themselves once the campaigns are created. They call for regular PPC maintenance to reach their full potential, especially at the beginning when you have to make sure everything is running correctly or make the necessary changes.
Besides everyday maintenance, the PPC management service includes making certain your budget is being used effectively, fine-tuning the ad schedule, ensuring the search terms remain relevant, and various other technicalities. If anything goes wrong, PPC agencies have the experience and knowledge to fix it.
If you choose wisely, you will have someone you can trust to do the hard work and execute your ideas while you tend to other matters. The expert advice on how to maximize the success of your ads will help save your money, too.
PPC management agents make sure you never invest in impressions and clicks that aren’t relevant to your business. They prevent you from hemorrhaging money on miss-managed PPC campaigns.
How to Choose the Best PPC Management Agency
If you want to enjoy all the above-listed benefits, you must hire the best PPC managers. Generating website traffic, sales, and branding benefits is no easy task – only true experts can make it all happen!
So, what are the top qualities a PPC campaign management agency must bring to the table?
The best PPC agents have experience and a good track record. They excel in Google AdWords reports, understand the market, and can make all the necessary changes in management tools.
Their knowledge enables them to select the best phrases and keywords for targeting your audience and comprise an extensive negative keyword list to ensure your ads do not appear in irrelevant search queries.
The best PPC campaign managers never refuse to answer your questions and requests, and they keep you updated about the PPC campaign performance at all times. They understand your goals and budget and are familiar with the latest upgrades and feature additions in popular advertising. Most importantly, they guarantee the best results to grow your company.
Quality usually comes at a price. Therefore, the cost of service should not be your main criteria. Hiring an inexperienced PPC campaign specialist might cost you way more in the end. Think twice!
Why Is Procurement Vital to Manufacturing?
Manufacturing is sometimes thought of as an industry that makes things instead of buys things. However, even a simple manufacturing process can involve numerous spare parts, raw materials, and specialized components—all of which need to be purchased. Procurement is often overlooked, but it is a crucial part of ensuring the success of your manufacturing business.
What is Procurement?
Procurement refers to the range of activities undertaken by a business to obtain goods or services. These activities can include gathering inventory requirements, sourcing suppliers, issuing purchase orders, and making payments. In general, the idea of procurement is to obtain the most cost-effective supplies to support successful business operations.
Why is Procurement Important?
Manufacturing companies can spend up to 70 percent of their total expenses on materials and services. The quality, price, and delivery lead time of these materials and services directly influence the quality, price, and delivery lead time of the end product that is manufactured. Therefore, it is essential to have an effective procurement strategy in place.
Procurement Affects the Bottom Line
Because procurement takes up such a large portion of the business budget, the cost of the items procured has a direct impact on the profitability of the operation. Saving a small amount on a component may seem insignificant, but it can add up to thousands of dollars on a bulk order. Procurement can help you to seek out the best deals available.
Be careful, though. Some items may cost less in price but come with slower delivery times that end up costing your business in manufacturing delays. This is why procurement has to be viewed as an end-to-end strategy. By looking at the big picture, you can have a better idea of how to maximize the cost revenue ratio of your business.
Procurement Smooths Your Supply Chain
Supplier and inventory management are two key factors of effective procurement. Part of procurement is identifying reliable and responsive suppliers and building mutually-beneficial long-term relationships with them. This will not only open the door to reduced prices but will also ensure smoother communication and more future collaboration.
Meanwhile, staying on top of your critical inventory means that you are assured of supply whenever you need it. Manufacturing orders can come in overnight. Procurement manages your inventory to eliminate disruptions to your operations. It means you do not have to contact suppliers at the last minute or pay a premium for rushed orders.
Procurement Drives Innovation
You want your manufacturing operation to be able to scale as your business expands. Your existing suppliers may be able to cope with your current needs but it always pays to look to the future. Procurement can help you to identify alternative vendors who can cater to your growing business. Besides, it is always safer to have a few backups in case of emergencies.
As technology develops rapidly, procurement is also becoming more strategic. Procurement can help you to explore new ways to improve your supply chain that were not previously possible. It can enable you to connect with innovative suppliers who have more agile processes or gain access to proprietary materials that will make your products stand out.
Procurement Impacts Your Reputation
The quality of the components that make up your products reflects directly on your manufacturing business. A faulty or inferior part in your end product can negatively affect your reputation. Similarly, your business will benefit if it is known for using only good-quality components. Procurement can ensure that cost is measured against quality.
With modern consumers becoming increasingly concerned with corporate social responsibility, procurement can also make or break your brand. If you source items from places with questionable environmental and labor standards, it can reflect very badly on your business. By choosing the right suppliers, you can steer clear of any controversial issues.
How Technology Helps Procurement
With so much encompassed in the world of procurement, it is a good thing that technology has stepped in to simplify the process. Modern supply chains are becoming increasingly intelligent and procurement software for manufacturers can now help businesses take care of the most tedious and stressful procurement tasks.
Business owners and managers can manage suppliers, procured supplies, prices, and manufacturing plans from one transparent dashboard. You can import suppliers from a spreadsheet and bulk update prices when they change. Manufacturing floor managers can book materials and orders can be pre-filled and sent to purchasing managers to action.
Clearly displayed material availability and supply delivery lead times enable businesses to plan production in advance. When supplies arrive, the items are automatically taken into stock and easily allocated to manufacturing projects. The software can even forecast material procurement needs based on sales forecasts.
Procurement has an important role to play in the smooth operation of a manufacturing business. Big companies with lots of cash flow may be able to ignore slacks and bottlenecks in their supply chain but small businesses must leverage every tool that they can. Procurement software can enable small manufacturers to be more competitive and profitable.
Is a Bachelor’s Degree Worth It?
The world is changing rapidly. With entrepreneurship and the digital economy disrupting conventional career paths, some feel that college degrees are becoming less important. Is this fact or fiction? And is a bachelor’s degree still a worthwhile investment in this day and age?
Increased Access to Jobs
In previous generations, you could earn a middle-class income without a college education. However, these positions are rapidly disappearing due to automation. Today, it is near impossible to get an assembly line or basic warehouse position that will cover your rent or mortgage. Unless you are planning to take up a trade apprenticeship, a degree is your best bet.
Having a degree will open up the doors to more job opportunities in this competitive world. Two-thirds of all jobs now require post-secondary education. And with the demand for trained talent increasing, this proportion is expected to rise. Along with more opportunities comes the flexibility to choose a job that is more suitable for you.
Jobs with lower requirements are often not posted online, so it is harder for you to find a job outside of your immediate vicinity. On the contrary, jobs targeted at people with higher qualifications are more likely to be posted online, This allows you the option of moving to a different town, city, or even country in pursuit of greater career prospects.
Better Salary & Stability
People with a bachelor’s degree earn considerably more than those without. According to the Bureau of Labor Statistics, the median weekly salary for workers with a high school diploma is $831, while that of workers holding at least a bachelor’s degree is $1,467. This adds up to thousands more in earnings each year and hundreds of thousands throughout a career.
Although a bachelor’s degree can cost a significant sum, you may be surprised at how fast you can make a return on your investment. Companies want to avoid additional training and are more inclined to promote someone with a degree. Your increased earning potential as you move up in the ranks will enable you to repay your loan and save money quicker.
Statistics show that workers without a college or university degree experience a higher unemployment rate. They are also prone to be hired on a casual basis, awarded fewer employment benefits, and be made redundant in times of trouble. By obtaining a bachelor’s degree, you earn the advantage of job stability and peace of mind to focus on building your life.
Gain Valuable Experience
If you are interested in a specialized vocation, enrolling in higher education is sometimes the only pathway. Jobs in the medical and law profession, for instance, require you to have a bachelor’s degree at the very least. Because these fields are extremely complicated and technical, you cannot enter them without the minimum years of training.
Without participating in a higher education program, you will not be able to access the various internships and work placements that are essential to gaining real-life experience in the field. Education resources such as academic journals, textbooks, and case studies are sometimes only accessible to students and professionals in the industry.
Undertaking a bachelor’s degree allows you to learn from leaders with proven experience. The lecturers and tutors in college or university are experts in their field and can impart valuable knowledge that cannot be found in books. You also gain job recommendations and connections with key industry players through their established network.
Done With Debt
Despite all the benefits of a bachelor’s degree, debt remains a daunting factor. The costs of higher education have been on the rise and most people have to take out a student loan to cover their tuition fees. Depending on your repayment plan, you could be paying off your loan for up to 30 years, negatively impacting your other financial goals.
If you are unable to pay your private student loans, you may be faced with aggressive debt collectors, credit rating penalties, and even lawsuits. Instead of letting life grind to a halt, student loan negotiators such as My Credit Counselor can help you to reach a settlement. Settling your accounts before a lawsuit occurs is the best way to protect your reputation.
While it is ideal to pay off your student debt, the pandemic years have been hard on many people. Skilled settlement negotiators can achieve astonishing reductions on loan amounts and allow you to be rid of your debt once and for all. They can help you to rebuild your credit rating as well—an important step for your long-term life goals.
Unless you are planning to be an entrepreneur or a tradesman, getting a bachelor’s degree remains a crucial step to building a successful and lasting career. The experience and connections that you gain are priceless. If you want to start the race ahead of the pack and access more chances to better yourself, a bachelor’s degree is a worthwhile pursuit.
Why Does Your Business Need a Data Manager?
Data is the essence of a company. If you cannot effectively store, analyze and harness data about your customers and business processes, you probably won’t have a business at all. Many companies simply ‘get by’ and manage data in a piecemeal way as they go along. But here’s why a data manager can make a huge difference to all aspects of your company.
No business can escape data. Whether you are self-employed or work in a large corporation, you will generate data. As well as customer and client transactions, data is generated from invoices that need to be paid, and website analytics that need to be scrutinized. Even companies that have a relatively small amount of data still need to manage it properly. In most cases too, businesses could be doing a lot more with their data.
The simple fact is that data means very little unless it is managed properly. Sure, businesses tend to find a system that works for them, however crude it may be, to keep things ticking over. But without a proper data management strategy, these basic processes can be time consuming and open to human error. On the other hand, properly organized data can make businesses slick and operate at a more competitive level.
Here’s why businesses thrive with a data manager in place.
They Understand Your Data’s Potential
Bringing an expert in data on board means that the true extent of your data can be mapped and understood. When a data manager starts digging into it, you will begin to understand the breadth of the word ‘data’. They’ll get a handle on everything from the financial processes in your business to the insights you can glean from analytics about your customers or clients.
Even before a proper data management system is introduced, mapping your data will show you what it could be used for. This could include marketing – for example, finding that sweet spot in the week when your customers are most likely to buy your product. On the other end of the spectrum, you may find colleagues in certain teams are not performing well because they do not have access to the right organizational data – and for that you need better data accessibility. The possibilities are endless once you understand how much useful data your business really has.
They’re Responsible For Meeting Data Regulations
There is increasing awareness across the globe about the value of data. With this has come a huge range of regulations that must be followed. Unless you are a trained professional in the data management remit, you are unlikely to understand just which data regulations you need to be following. Having a data manager therefore means someone in your company is taking responsibility for this important area. They will ensure you meet state, federal and international laws in relation to data protection, and build the proper processes to keep your data safe. This is important from both a commercial sense and from the perspective of protecting the personal and financial details of your staff, customers and suppliers.
They Can Build Appropriate Systems
Once a data manager has an overview of all the information your business holds, they can put the right systems and processes in place to manage it. This could be introducing new software that takes some data out of simple spreadsheets and places it into systems that can automate certain processes, such as generating or paying invoices. It could also involve integrating a customer relationship management (CRM) system that links with email clients and marketing tools, so that contact with customers or clients is managed effectively across an organization.
The right technology is just one part of introducing effective systems. Training staff on good data management and what constitutes ‘data’ can also be an important part of the process.
They Can Spark Business Success
Once data is managed well and properly captured, a data manager can help a company perform better and make more profit. Firstly, making processes more streamlined, efficient and automated means that some employees will have more time on their hands. This time can be diverted into other areas that can help a business thrive, whether it’s marketing or sourcing prospects for a sales team.
Secondly, the data that is captured can be analyzed and used to make better business decisions. It could help to compare prices among suppliers, so you can source products for your company in a more cost-effective way. It could show you patterns and trends among your customers, so you can better address their needs with your product or service offering. The data captured could also help you to do things such as improve your customer service processes, reduce risk and carefully monitor your Key Performance Indicators (KPIs). Ultimately, you can use the data you capture and manage in the way that makes most sense to your business.