Tag: assessment

Meeting for Google Analytics User Group

Katie

On Thursday November 20 the Google Analytics User Group will meet in Bass Library to share some practical stories of how individuals use Google Analytics to understand more about how users interact with our web sites, and what data tell us about those interactions.

I’ll share at this meeting insights I’ve found for our Libguides implementation, specifically how I’ve used GA to hone in on guides that have users spending the most time on a page and low bounce rates (a bounce is when someone hits the page and leaves without any further exploration.) Read more.

The User Group meets in Bass L01, November 20th, 11am to noon. Hope to see you there.

 

 

The October 16th Mystery

Katie

One of my favorite parts of Google Analytics is the Intelligence Events.  This tool noticed more than the usual number of anomalies on October 16th.

Screen Shot of Intelligence Events report for October 16th

Initially, I couldn’t figure out what was causing this traffic.  Yale had recently had some big national news: two Nobel prizes, and the inauguration of a new president.  But, neither event had happened on the 16th.  I checked calendar events and other news stories, but nothing came up.

After looking at other reports, I discovered that most of the spike could be explained by an increase in traffic to the Sterling Memorial Library building page.  Now I knew what, but I still didn’t know why.

Finally, I remembered that the Sterling Memorial Library nave had recently been featured as the background image on the main landing page of bing.com.  I checked, and sure enough, that had happened on the 16th.

Mystery solved.