The Taman Dayu

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Fact sheet from campuspress.yale.edu/newurbanvietnam

Community Information

  • Name: The Taman Dayu
  • Location: Surabaya, Indonesia
  • Slogan: A perfect blend of modern living and vibrant resort
  • Website: www.thetamandayu.com
  • Developer: Ciputra Group (Indonesia)1
  • Major investors: KPR BCA (Indonesia), Kerjasama KPR Bank (Malaysia), Bank Mandiri (Indonesia)1
  • Type of housing: Houses1

Themes

Location: Exclusive and Secure – Separate but Connected

  • Advertising emphasizes that Taman Dayu is in a well-connected location in the city, but also juxtaposes the urban images with shots of the community’s “resort-like” ambience. This serves to underscore how separate and thus exclusive the Taman Dayu is.2

  • ”Exclusive residential area that combines modern living… with the freshness and coolness of its open nature.”1

  • ”Security 24 hours. Be a part of the exclusive community.”2

  • ”Taman Dayu water and air quality is good compared with other regions.”1

  • ”The atmosphere is different. Unique.”1

Organic

  • ”Covered with refreshing greenery.”2

  • Names of Taman Dayu residences: Orlando Hills, The Orchard, The Emerald, Chameleon, Jade, The Woods, Mahogany, Raintree, Sagamore Hills, Montana Hills.1

Media

Images from www.thetamandayu.com

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Sources

1Ciputra Group, “The Taman Dayu,” accessed January 31, 2014, http://www.thetamandayu.com/.

2The Taman Dayu | Rumah, Villa, Surabaya, Malang, Pandaan Jual Rumah Di Malang, 2013, http://www.youtube.com/watch?v=FdjAD3-iklM&feature=youtube_gdata_player.

This research sponsored by National Science Foundation Cultural Anthropology Program Award No. BCS-1026754.