Bumi Serpong Damai

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Fact sheet from campuspress.yale.edu/newurbanvietnam

Community Information

  • Name: Bumi Serpong Damai (BSD City)
  • Location: Jakarta, Indonesia
  • Slogan: Big City. Big Opportunity.
  • Website: www.bsdcity.com
  • Developers:
    • Sinar Mas Group (Indonesia)1
    • PT Bumi Serpong Damai (Indonesia)1
  • Architect: John Portman & Associates2
  • Size: 6000 hectares1
  • Type of housing: Houses, apartments

Self-Narrative

“BSD is a city designed around one thing: the people who will live, work and play here. People who will experience an unparalleled Quality of Life as comfortable homes, business spaces, shopping, education and leisure all come together to provide a better, healthier environment in which to live.

The development meets a vision of a city-based community with high-quality and affordable homes; high-tech and professionally managed business spaces; coupled with an unparalleled choice of exciting entertainment and leisure facilities.”1

Themes

A Brighter Future

  • ”We hope to create a community that is diverse yet peaceful and happy.”1

  • ”For long-term benefit we aim to establish a center of learning to attract both academics and research projects, turning BSD into a township of educational excellence.”1

  • ”Our waste and materials management program encourages the management of waste as a resource, not a cost. This approach helps towards a cleaner and healthier BSD City for today and for tomorrow.”1

Location: Exclusive and Secure – Separate but Connected

  • ”Security and safety are vital for peace of mind. An electronic security apparatus is supported by professional and friendly security guards throughout BSD.”1

  • ”Public parks provide a calm space to escape the bustle of modern life. They play an important role in conserving the environment and protecting the wellbeing of city dwellers.”1

Organic

  • ”Quality housing and cleaner air is desperately needed to lift living standards for Indonesia’s dense and rapidly growing population. Around 400 hectares of BSD’s total area is allocated to green spaces. City parks, a forest belt along the river for outdoor activities, plus complete leisure and sports facilities provide a comfortable quality of life that cannot be found elsewhere.”1

  • ”We believe that this focus on environmental sustainability and a greener lifestyle will give BSD an edge in sustainable urban development.”1

Media

Image 1-3 from www.bsdcity.com; Images 4-6 from www.portmanusa.com

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Sources

1Sinar Mas Group, “BSD City,” accessed January 31, 2014, http://www.bsdcity.com/.

2John Portman & Associates, “Bumi Serpong Damai New Town Master Plan,” accessed January 31, 2014, http://www.portmanusa.com/.

This research sponsored by National Science Foundation Cultural Anthropology Program Award No. BCS-1026754.