When it comes to making a difference in your marketing career, the sky is the limit. With the right skills and qualifications, you can do some amazing things in this field. Whether you want to work for a large corporation or start your own business, work with large corporates or individual people, marketing provides endless opportunities for creative people who want to make a difference. Here are some of the different things you can do with a marketing degree and how you can use your skills to change the world for the better!
Your role on a marketing team will vary depending on the size of the company and the industry you work in. However, there are some common tasks that all marketing professionals undertake. These include conducting market research, creating marketing plans, managing campaigns, overseeing social media accounts and writing copy for adverts and brochures.
The great thing about having marketing qualifications is that you can apply your skills to almost any subject matter or sector. This opens up many doors for people who want to experience different things in their careers.
Many people who get into marketing want to make a difference to others. This might be from an altruistic or charitable perspective, or it could be that you want to connect with people to tell them about something you really believe in. Here are some ways you can make a difference in your marketing career.
Charity of Non-Profit
One way you can make a difference in your marketing career is by working for a charity or non-profit organization (NGO). There are many charities and non-profits that rely heavily on marketing to spread their message and raise awareness for their cause. There are many purposes to marketing in a charity or NGO. The top one is usually fundraising, and your marketing work will likely be aligned with fundraising targets.
But charities and NGOs have more goals than raising money. They often want to raise awareness about different issues so they can influence policymakers and governments. They might want to reach people to compel them to take action, which could be signing a petition or giving blood. Or it could be raising awareness about a certain disease so that fewer people become victims.
Healthcare Sector
The healthcare sector is another area where marketing professionals can make a difference. There are many issues in healthcare that need to be addressed, and marketing can play a big role in this. For example, you could work on campaigns to promote healthy eating and physical activity. You could also work on campaigns to raise awareness of different diseases and conditions. And you could work on marketing initiatives to encourage people to get vaccinated.
You could also work in the healthcare sector from a business perspective. For example, you could work in pharmaceutical marketing or medical devices marketing. In these roles, you would be working to promote products and services that can improve people’s health and save lives. Another option is something like plastic surgery marketing, raising awareness about options available to people who want plastic surgery for medical or aesthetic reasons.
Social Enterprise
If you’re interested in making a difference from a business perspective, you could start your own social enterprise. This is a business that has a mission to make a positive impact on society, whether that’s through environmental sustainability, supporting local communities or helping people in need. Social enterprise initiatives include ideas such as restaurants where all profits are ploughed into training vulnerable or homeless people.
There are many ways you can use your marketing skills to support or run a social enterprise. In particular, you could use your skills to raise awareness of the business, attract customers and build a positive reputation. There are great opportunities to tap into your creativity when marketing for social enterprises, as you’ll often be working with limited budgets.
Education Sector
The education sector is another area where you can use your marketing skills to make a difference. There are many marketing initiatives aimed at promoting education and raising awareness of the importance of learning. For example, you could work on campaigns to encourage people to stay in school or go to college. You could also work on campaigns to raise awareness of different educational opportunities. You could do this by working in a marketing team for a school, college or university. Or you could get involved at a higher level, supporting the education sector from a policy or government standpoint.
There are endless opportunities for those with marketing qualifications who want to make a difference in the world. It’s up to you to decide how you want to use your skills and knowledge to make a positive impact. Doing good doesn’t have to be limited to specific roles or sectors. You can also make a difference in your marketing career by using your creativity and imagination to come up with new ways to market products, services or initiatives. You may even work for a large multinational corporate organization, but work in marketing for their corporate social responsibility team. In this scenario, you’re likely to have access to very large budgets, which can help to do genuinely good work on a large scale.
Whatever you do, remember that your marketing skills can be used for good and that you have the power to make a difference. Use your skills wisely and you could change the world.