Business before the internet was much less complicated. Brands only had to vie with their neighboring companies for customers and being in a search simply meant getting listed in the phone book. Although the online commerce landscape has increased the competitiveness between businesses, it has also leveled the playing field and allowed smaller and less known brands to reach a larger and wider audience. Digital marketing is a formidable tool…

Working from home is one of the many developments to come out of the Coronavirus pandemic, and it appears remote work will continue to stick around in some capacity. Virtual meetings are a staple of remote work, and while just about everyone has the basics down, there are still some issues that come up when it is time to log in to a meeting. If you want to brush up…

Marketing in the digital landscape can get very confusing. One minute the experts are extolling the benefits of search engine optimization (SEO) and the next minute people are telling you to focus on social media strategy. The digital marketing world is full of noise from agencies shouting, “pick me, pick me!” and trying to outdo their competitors with outrageous promises. Let us have an objective look at digital marketing today…

From the zealous Andy Sachs in The Devil Wears Prada to the fiery Joan Holloway in Mad Men, executive assistants are featured in many popular novels, movies, and television programs. Even the inept Kevin Beckman (played by Chris Hemsworth) from the 2016 Ghostbusters reboot could be considered an executive assistant of sorts. Although, in real life, Beckman would have probably been fired a long time ago despite his pretty face.…

Have you ever used a nootropic? If you’ve ever tasted tea or coffee, then the answer to that is yes. And the same goes if you’ve inhaled nicotine, or consumed turmeric, ginseng, or gingko, all of which are psychoactive substances. While we might not be fully aware of it, we are surrounded by nootropic substances every day, and in most cases make regular use of them, even if it’s just…

The modern consumer is difficult to attract. With so many digital platforms and notifications constantly fighting for their attention, brands can be hard-pressed to come up with ideas to stay in the audience’s view. Yet, as consumers are becoming less loyal and more open to switching brands, it is more important than ever to stay visible and relevant. More Than Words Back in the day, before the Internet, creating content…

In any team sport, cooperation is key. From football to ice hockey, it takes the efforts of the entire team to fend off opponents and successfully win the game. While there may be certain players who are more famous or gifted than others—such as Cristiano Ronaldo in football or Wayne Gretzky in ice hockey—they still require the support of their teammates to truly shine. This is no different in esports.…

From branding to advertising, public relations to digital development, marketing is an essential component of any company’s success strategy. Some companies try to do everything in-house, hiring a small team of designers and marketers. Others prefer to put their marketing in the hands of experts and seek the services of professional agencies. Either way, it can be hard in this age of diverse media to cover all bases. The ultimate…

Following this year’s Major League Baseball (MLB), your children have taken an interest in baseball. And it couldn’t excite you more as a baseball fan! There is so much you want to share with them. However, you don’t want to be that overbearing baseball parent. You know that doing too much too soon can cause them to lose interest instead.  You would have also realized that you have to take…