There are many components of digital marketing including social media marketing, content marketing, search engine marketing, and email marketing. Although you may have your basic digital marketing accounts set up, you may still be generating less than ideal results. Here are some common problems faced by brands and tips on how you can address them.
Problem 1: Your website looks bad
In business, you dress for success. Clients will be less likely to do business with you if you have a poorly designed website. Internet users visit brand websites to find out more information about their products or services. Some users also want to know if the company that they are considering matches their values. Therefore, aside from being aesthetically appealing, a good website should have informative content, clear navigation paths, and images that speak to its target audience.
If your site does not meet any of these requirements, you may want to consider hiring a web design agency San Francisco to help update your site. If you have products that can be sold online, you should consider incorporating an e-commerce store as well. A reputable web agency will make sure that your website is redesigned to look great, function smoothly, and project a professional image to your potential customers.
Problem 2: You are not on search
People use search engines to find out more information on products or services each day. According to statistics, almost 30% of global web traffic is created from online searches. With millions of users waiting to discover your business, not having a presence on search engines is a big problem. There can be many reasons why your website is not showing up on major search engines such as Google. This can include poor page optimization and a lack of useful content.
To rank well on search engine results pages (SERPs), you need to perform search engine optimization (SEO). Some ways to conduct SEO include adding keywords to your content and creating blogs to increase search presence. Many web design companies include SEO in their range of services. There are also dedicated SEO agencies that focus on helping their clients improve their SERP rankings.
Problem 3: You cannot connect with your customers
Many brands that started as brick-and-mortar businesses can have trouble connecting with the new generation of online customers. If you have a large database of previous or potential customers but are not keeping in contact with them, you are losing possible sales. Likewise, with the wide reach provided by digital marketing channels today, businesses must make the effort to connect with their target audiences. Otherwise, they risk sales opportunities being stolen by competitors.
Connection and engagement with your target audience takes more than just posting links on Facebook. Modern consumers like to know that there are real people behind social media accounts and receive timely responses from the companies that they communicate with. Create a content strategy that focuses on visibility, authenticity, and relationship building. It may be worth hiring a dedicated social media manager as well.
Problem 4: Your leads are not converting
So, you have paid for pay-per-click (PPC) advertisements on Facebook and Google and are receiving a huge increase in your website traffic. However, these leads are not converting to sales. In fact, visitors rarely spend more than five seconds on your website before leaving. This can happen due to two reasons. First, the targeting of your advertising is too broad and you are receiving visits from audiences who are not relevant to your brand. Second, your landing page is failing to convert.
Fine-tune the audience targeting segment of your ad campaign. The more niche the audience setting is, the more likely you are to reach people who will convert. That said, having a convincing campaign landing page is the most important for driving conversions. An experience digital marketing agency can help you to formulate a campaign that comes with a tailor-made landing page with a strong call to action to capture and convert your audience.
Problem 5: Marketing results are unclear
Digital marketing can be a confusing aspect of business. You may have spent thousands of dollars on hiring freelance SEO experts or paying for PPC ads but are unsure about whether or not the investment paid off. Without clear reports and analyses, you cannot make an informed decision about which areas generated the highest return on investment and where to spend your marketing dollars next. This is a common issue experienced by brands who outsource to several different marketing service providers.
Before you hire any freelancer or marketing agency, be sure to find out the kind of reporting that they include in their packages (or if they include reporting at all). You should at least be able to designate key performance indicators and compare the before and after of the metrics that matter. Your growth goals should be integrated into any digital marketing campaigns and the agencies should be able to work with you on long-term strategies to achieve them.
It is easy to create an account online but difficult to make a lasting impression. By ensuring that you invest in quality web design, SEO, and digital marketing, you can create more leads and better profit for your business.