The surging interest in eye creams and serums


When it comes to the thriving beauty industry, it is safe to say that this is an industry that seems to never stop flourishing – and for good reason. Like it not, there is an ever-increasing obsession with our skin that practically the entire world is jumping on board with more and more. Not only is the beauty industry one that focuses on surface aesthetic, but it has ballooned to become an industry that focuses wholeheartedly on genuinely nurturing the skin, rather than simply and solely caking it in several products all the time. It is a fact of aging that as we get older, our skin begins to look older and more worn. One of the most fast-aging parts of our skin happens to be our eyes. The skin here is less fatty and muscly than the rest of the face, which means that it is more prone to sagging and wrinkles. And while there is much to be said for aging gracefully, there is something appealing about helping that graceful process along, with just a little bit of daily self-care.

But are creams and serums that focus on the skin around the eyes really worth the money? Are they in fact a genuine investment, or are they more of a money-making scheme? The skin around your eyes ages faster than the rest of your face – this is a fact. Believe it or not, skin under the eyes is 40% thinner than the skin on the other parts of the face. It also happens to be the least elastic skin of the face. What this means, essentially, is that the skin around your eyes does not have the same capability to bounce back that your cheeks might have. Further, the skin around the eyes tends to lose moisture around 50% faster than the rest of the face, which makes it the driest area of the face. However, interestingly, the skin here is so delicate that it does not show patchy dryness on the surface like the rest of the face.

Lines and wrinkles around this area of the face are far more noticeable because the skin is so much thinner and more paper-like, but there is an industry that has been rising to meet this sign of aging head on, working to help ease the process a little for individuals who feel the need to get a little help with the graceful aging process. Eye creams and serums are designed to help alleviate the harsher aspects of aging skin around the eyes specifically. And while they have endured a somewhat controversial growth as a mainstream beauty measure, they have proven their value time and again – and continue to, to this day. Smile lines and wrinkles around the eyes are a natural part of aging, but they also happen to be one of the first signs to show on the surface of the skin.

This is especially true for individuals who have dry skin types, as age lines and wrinkles tend to look more severe than they are when one’s skin is dry and flaky. Eye serums work their magic by incorporating anti-aging properties that help to alleviate the skin from the lines and wrinkles that begin to appear as the skin around the eyes starts to show signs of wear and tear. So, regardless of if it is made from organic ingredients, or is designed to work on specific skin irritations like dark circles, or puffiness, the point always remains the same: making use of eye cream or eye serum an active and consistent part of your daily routine should be a priority. The skin around our eyes is far thinner than the skin on the rest of our faces, and what that means is that it is more prone to the signs of aging than the rest of an individual’s face.

There is definitely something to be said about aging gracefully, but at the same time, there is nothing wrong with taking active and ongoing care of one’s skin – especially in the places that tend to need it the most, like the skin around the eyes. Up to 40% thinner than the skin on other parts of the face, the skin around one’s eyes naturally ages faster, but there are many reputable and reliable products on the market today that can help ease along the graceful aging process with just a little nudge and a little bit of daily upkeep. At the end of the day, active and consistent use of eye creams and serums is absolutely worth the money. There is nothing wrong with aging gracefully (in fact, it is highly recommended), but there is also nothing wrong with helping the process along, and that is what eye creams and serums seek to achieve.

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