Amid controversial rise, CBD industry continues to flourish

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The controversial rise of the CBD market has been a constant source of tension since it began to become a mainstream innovation. This is a market that has built its foundations on the tail of an oil that, despite being natural from the onset, is nonetheless extracted from a plant that is (still to this day) illegal in most parts of the world. Recent preliminary clinical studies and trials on CBD have proven that the natural oil can, in fact, assist as a positive solution to multiple health issues, including (but not limited to) anxiety and pain management. One would think that these positive bodies of research and study would indicate enough promise to begin widespread legalisation, as well as quieting the noise of the (blatantly unnecessary) criticism. Now, as we surpass the halfway point of 2019, the controversy continues, but is being exceedingly shut down from the onset by the louder and louder claims that CBD genuinely works – and without the high that marijuana is so renowned for.

Cannabis is an illegal substance, but it has always been CBD is a phytocannabinoid that was first discovered back in 1940. Just one of around 113 discovered cannabinoids found in cannabis plants, it accounts for up to 40% of the plant’s extract. Despite being first discovered in the forties, its use has remained illegal in most (if not all) parts of the world, owing to its properties playing an active and prominent part of the illegal cannabis plant. Further, it was not until 2018 that clinical research and studies on cannabidiol were kicked into high year. These studies included (but were not limited to) preliminary studies in anxiety, cognition, movement disorders, and pain management. Raw CBD oil is just one form of cannabidiol that is currently on the market (it also comes in pill forms, for example), but the case studies have proven it to be immensely successful, for the most part.

The demand for CBD in multiple areas of consumerism (think food, healthcare, beauty, etc) has risen dramatically in recent months, as more and more research and case studies come to light showing the positive effects of the cannabis-based product. In the last year alone, we have seen multiple case studies come to the forefront that highlight the advantages and health benefits of using CBD to quell some health ailments. People are finally listening, because the proof is in front of their eyes. For whatever reason, it is far easier for people to believe in something when they can see it for their own eyes, rather than just hearing statistics and results from the inside of an enclosed lab that is performing the research and accompanying studies. More than ever, people are pushing for the legalisation of CBD and cannabis because, at the end of the day, it has been proven to be a natural plant that poses no need for illegalisation in any capacity. That is the truth. It is about time people swallowed their pride. At the end of the day, this is an industry (and a natural plant) that has proven itself. 

The market for CBD is still relatively fresh, but it is one that is has been rife with controversy from the moment it was even in discussions of becoming a mainstream industry. Much (if not all) of this controversy is very much due to the fact that CBD is a component taken from the cannabis plant. While this is a natural plant, it is one that has been, and still is, illegal in most parts of the world. But if 2019 has proven anything in this instance, it is that demand and proof of the benefits in action trump out-of-date attitudes towards legal actions of a substance that, frankly, we now understand much better, and poses no broad health risk. In fact, new studies suggest that the CBD market could reach an astonishing $20 billion worldwide by 2024. Considering this is a movement that is still very much illegal in many parts of the world, that is an incredible margin of growth in a considerably short time. If it does prove to be true (or even better, worth even more) by then, it will prove to be an unstoppable force.

While recent movements have seen the gradual legalisation of both medicinal and recreational cannabis use, it is still a legal transition that has been a tough pill to swallow for many. Just one of some 113 cannabinoids discovered and present in the cannabis plant, CBD has been found, in recent years, to be a positive solution towards several health struggles. These include (but are not limited to) anxiety and cognition issues. The recent rise of the CBD industry has brought with it much tension, but that tension is slowly being worked out of the links through honest and open discussion, case studies proving the effects, and the realisation that for many people, CBD is a genuine solution to their health ailments. It is a movement that, at the end of the day, is becoming harder to argue with (and about time, too). 2019 has seen massive leaps and bounds in the rise of the CBD industry and accompanying market, but there is still a long way to go. Going forward, only one thing is certain: it is sure to be a wild ride from here on out, in (hopefully) the best and most positive ways.

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