Good to know – statistics on the use of webinars in B2B

Although webinars are enjoying increasing popularity year after year, COVID-19 has achieved what many consultants, agencies and marketers have not – the use and acceptance of webinars is exploding. Last week I was allowed to hold three webinars for various associations and the total number of participants was almost 650 people, an impressive figure.

For all of you who will now increasingly rely on webinars, and I assume that the rate will be very high, we have summarized a mix of webinar facts and statistics for you below and supplemented them with our own experience values ​​that we have derived from our own Webinars, but also from webinars that we have organized for customers.

We hope that these numbers will help you set up and evaluate your webinar successfully, so let’s go:

# 1 relevance of webinars in marketing (source

According to a study by, 73% of the B2B marketers surveyed state that webinars are the best format for generating qualified leads.

# 2 Conversion from participant to lead (source PHOCUS DC)

An analysis of our customers’ webinars has shown that the conversion of participants to Sales Qualified Lead is between 12% and 20%.

#3 No-Show-Rate (Quelle PHOCUS DC)

Approx. 40% to 52% of the registered participants take part in the webinar, the provision of a webcast increases the rate to approx. 49% to 69%. It is therefore worth recording the webinar and then promoting it in a targeted manner.

# 4 Average budget (source Readytalk, today PGi)

According to an analysis by Readytalk, the average budget for a webinar ranges from US $ 100 to US $ 3,000.

# 5 most successful channels for activation (source GoToWebinar)

Personalized e-mail invitations and social media activities are the two best channels for participant activation, together around 70% of webinar participants come from these channels.

# 6 best days for webinars (Source: GoToMeeting)

An analysis by GoToMeeting shows that Wednesday and Thursday are the days on which the webinars offered achieved the highest number of participants.

# 7 optimal duration of a webinar (source:

A survey of webinar attendees by showed that the optimal length of webinars is between 30 and 45 minutes – 85% of respondents named this as the preferred length of time for a webinar.

# 8 best time for webinars (source:, GoToMeeting and many more)

Numerous independent analyzes and statistics show that 10:00 a.m. and 11:00 a.m. are the times when the highest numbers of participants are achieved.

# 9 Optimal number of fields in the registration form (source: PHOCUS DC)

The maximum number of fields to be filled in in the registration form should be a maximum of 6 to 7 fields, if more information is requested the registration rate drops by up to 35%.

# 10 Q&A / Time to Ask Is Important (Source:

According to an analysis by, up to 92% of the webinar participants attach great importance to the possibility of specific, individual questions.

# 11 The optimal invitation management takes 4 weeks (source: PHOCUS DC)

We know from our own experience that the optimal application duration for a webinar is 4 weeks and should be at least three stages. The final stage should take place a day or two before the webinar.

# 12 Small but mighty. (Source: GoToMeeting)

In 44% of all webinars, the maximum number of participants is 25, so do not be confused if your webinars do not have 100 participants, quality also comes before quantity.

Are you interested in creating your own webinar? Check out the best webinar software platforms and start your webinar journey today!

Alternatively, visit my recent article here and learn more interesting podcast statistics.

In the next post, we will explore facts and stats around D2C products.

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