You know it. You’re sure. You’re positive. it’s on the tip of your tongue, but you’re still not quite sure where you’ve heard that familiar chord progression in a song, or seen that scene in a show or movie. It’s that eerie, unsettling feeling in your mind that’s dying to find the connection between your observation and the other one you have taken note of so long ago. That is deja vu in a nutshell. Some of us ponder “Why is this movie/show so similar to that other movie/show? What happened to creativity? Uniqueness? Originality?”

That’s it. The nail has been hit firmly on its head. Most of the entertainment that we consume today is genuinely not original, yet we remain content. Why is that so? This site will expose the lack of originality and creativity in the entertainment industry, explain why Hollywood must be willing to take a chance on stories that have never been told before, and what we, the consumers, must do to help make that change.