My research focuses on understanding how the concept of authenticity is used in marketing and consumer contexts.
Currently, my research focuses on the intersection between authenticity and beauty. I examine how consumers understand their identity in relation to their decisions to alter or enhance their physical appearance (e.g., via cosmetics, hair dye, etc.). Moreover, I explore how social media (e.g., Instagram) plays a role in influencing appearance-related consumption and consumers’ sense of self. My earlier work explored how beliefs about the creative process (e.g., how/when a product was made, who made it) informed consumer perceptions of authenticity and value.
I grew up in Lexington, Kentucky and completed a B.A. in Art and a PhD in Marketing at Yale University.