Almost everyone uses Facebook at least once a day. The most popular social media platform in the world, Facebook boasts 2.91 billion active monthly users. For a business, reaching just a tiny percentage of these users can make a huge difference to the bottom line. But Facebook marketing is not as easy as it seems. Here are some reasons why you should hire a reputable Facebook marketing agency to get the best results from your Facebook marketing campaign.
1. Surpass your competitors
Many brands are still stuck doing traditional marketing and basic search engine optimization (SEO) without expanding their efforts into social media marketing. This means that you have the perfect opportunity to improve your brand visibility and gain a share of their market. With Facebook ads reaching 63.7 percent of Americans over 13 years old, an effective Facebook marketing campaign can give you a powerful edge over the competition.
2. Your time is money
As a leader in your company, your time is better spent on important responsibilities such as strategy and financial control. It can take a large amount of your valuable time to understand the nitty-gritty of Facebook marketing. You would not study plumbing just to fix a pipe in your office and the same principle applies to social media marketing. Delegate the creation and management of your Facebook campaigns to marketing professionals so that you can focus on business growth.
3. Expertise is worth it
Marketing on Facebook involves a certain measure of technical know-how because it takes a combination of many skills to create a successful Facebook campaign. These include audience research, copywriting, graphic design or video editing, and a thorough understanding of Facebook’s advertising policies. In addition, advertisers need a strong grasp of how Facebook pixels work. If you want the best results for your business, it makes sense to hire the experts.
4. Access all skillsets
Facebook marketing is more complicated than you think. Your ad must have appealing visuals to stand out in your audience’s newsfeed and its copy must persuade them to take further action. Even if you can do these things on your own, your work will likely be less polished than that of a professional. When you hire a marketing agency, you gain access to campaign directors and talented creatives who can produce content that speaks to your audience and generates conversions.
5. In-house can be expensive
You may think that hiring an in-house marketer may be more affordable than hiring an agency. According to Salary.com, the average salary for a digital marketing specialist in the United States is $59,466. And this is for just one member of staff. If you want to build a digital marketing team that is as capable as an agency team, you will have to hire several talents. Furthermore, you will have to factor in the cost of training your employees to keep them updated with the latest marketing trends.
6. Agencies are more reliable
Deadlines can be delayed with freelancers or an in-house team due to personal problems such as sickness or family emergencies. When you hire an agency, they are responsible for any staffing issues and typically have a large base of employees who can cover for each other. Business contracts with agencies have clear deliverables and deadlines, ensuring that you receive your services on time. Most agencies will also provide detailed reports so you know exactly what you are paying for.
7. Proven track record
When you engage a reputable marketing agency, they will come with a proven track record. Agencies will be able to provide information about previous clients and case studies on how they have helped other businesses achieve their marketing goals. This way, you will know that you are not just paying for empty promises. Extensive experience working with various clients from a range of industries will also help marketing agencies to better tailor their campaigns for your audience.
8. Trends change
Facebook is constantly updating its policies, ad formats, and algorithms. As they are exposed to a large volume of information daily, marketing agencies can keep up with the latest changes easier than isolated in-house teams. Being the first to take advantage of a new marketing opportunity as it is introduced—for instance, Facebook reels—can set you apart from other brands and help you to reach a wider audience.
9. Get measurable results
Most quality agencies will provide weekly and monthly reports to keep you informed about the progress of your Facebook marketing campaign. Reports typically include information such as ad spend, click-through rates (CTR), most successful ads, viewer demographics, delivery frequency, and more. With this, you can calculate your return on investment and decide if an ad campaign is meeting your marketing or conversion objectives.
Businesses should not waste time and money on inferior marketing. If you do not have a robust in-house marketing team, then hiring a Facebook marketing agency is the right choice. Engaging a professional marketing agency is a way to gain access to the expert skills and knowledge required to make the most of your Facebook marketing campaigns.