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Should You Hire a Realtor to Find Your New Home?

Real estate agents can be extremely helpful to those looking to buy or rent their new home, but not everyone opts to hire a realtor and it isn’t necessarily a requirement for finding a good home. Realtors can guide you through the process of finding available houses, assessing them, and eventually putting in an offer to rent or buy, but if you know what you want you might not need the help.

So how do you know whether or not a real estate agent will be beneficial and worth the cost? Well, there are a lot of things to consider. Finding a new home takes a lot of work and time, and you don’t want to settle for a poor fit when you have to live there for the foreseeable future. If you’re about to start the process of looking for a new home and aren’t sure how to go about it, here are some things to keep in mind.

Where to Find Them

You first need to know how to find good, reputable realtors. Even if you’re still debating if you actually want to work with an agent, looking up some professionals and seeing what they can do for you can help in that decision.

Many real estate agents are private contractors, so they don’t have the benefit of a large corporation paying for expensive advertising. Instead many agents rely on third-party companies for real estate lead generation, which essentially means they hire a company to help them attract and maintain realty clients. For anyone looking to possibly hire a realtor, this can be reassuring as it often means the agent can focus more on their clients rather than keeping their attention mostly on gaining new ones. It also, in many cases, means they have a reliable way to follow up with their clients after sales or work with them again later on.

When you’re searching for a possible realtor to work with, a good idea might be to get recommendations from people you know and trust. If you have any friends or family who moved recently with the help of a real estate agent, ask how they found the experience and if they would recommend that particular realtor for your situation. You should still do your own research as well, of course, but an endorsement from someone you know well can give you a good idea of how well that agent works.

You can also of course look up reviews for different agents in your area. Again, seeing what other people have to say about a professional can help you decide if you want to hire them as well. Just remember that reviews aren’t always the most accurate representation of someone’s work since not everyone who’s hired a realtor will write up a review about them.

What Are You Looking For?

Before deciding to hire a realtor or handle things yourself, make sure you know what exactly you’re looking for. A real estate agent will need to know what kind of properties to look out for and what your absolute deal-breakers are, and if you do your home-searching yourself you’ll need to keep these things in mind to know what you’re looking for.

First, you have to decide where you want to live. Whether you’re staying in the same neighborhood, moving across town, or going to a different state, location is extremely important, and not just in terms of the city or town your home is in. You’ll have to consider what’s around the particular neighborhood and how far your home is from certain things. Know the location of your workplace, doctor’s office, and any restaurants or shops you’d like to be nearby to make sure you don’t move too far from them. If you have children you’ll have to look up school districts and such as well.

Take stock of what you need out of your new home, what you want, and what you definitely don’t want. Make a checklist of things like budget, property dimensions, layout, and the number of rooms. You might also want certain features in your home like a finished basement or a pool. These are all things you can probably look for and find yourself, but a realtor can help narrow your search and find listings that meet most if not all your criteria.

Meeting Up

Before making your decision, consider meeting with a real estate agent to see what they’re like, how they work, and if they’d be a good fit for you. You don’t have to hire an agent right away. It’s perfectly acceptable to request a consultation beforehand.

Always be honest about what you want. It isn’t a problem if your checklist is very long or if you have a lot of specific things you’re looking for. A real estate agent’s job is to help you get everything you want in a home and they understand the need to be a bit picky when making such a big decision. As long as your requests are within reason and you’re willing to compromise a bit, an agent should be more than happy to work with you.

Besides the actual work of helping you find a house, you should also make sure you get along with the realtor on a personal level. Whenever you’re working with someone in any capacity it’s important that you get along and complement each other well so everything goes smoothly. Make sure you’re comfortable asking questions and clarifying what exactly you want.

Finding a new home to rent or purchase is a big step and needs to be thought through carefully. While it’s possible to find the perfect home by yourself, a real estate agent can certainly make the process a bit easier with their expertise, as long as you choose someone reliable and hard-working.

How to Start a College Life at Yale

Yale University in New Haven, Connecticut, is a prominent Ivy League university. Beginning your college career at Yale can be exciting for anyone as it is known for its challenging academic offerings, illustrious teachers, and active campus life. The institution also provides many opportunities and services to improve your college experience and prepare you for a prosperous future. So, let us explore some tips on how to begin your undergraduate career at Yale.

Understand Yale’s academic requirements 

Given that Yale is renowned for its demanding academic programs, it’s critical to know the prerequisites and standards of your chosen major or program. Furthermore, Yale’s undergraduate schools provide various majors and minors. Therefore, homework on your selected major’s prerequisites, courses, and opportunities is highly recommended. 

Get involved on campus

Apart from being a center of intellectual excellence, Yale offers many student clubs and organizations, from academic organizations to social and cultural societies. Join something on campus. Joining a club or group is an excellent way to meet new people and discover new possibilities. Go to the Yale Student Activities website, where you can find a list of clubs and groups, and join the one that most interests you. Some of the cultural centers at Yale that help students from many different backgrounds are the Afro-American Cultural Center, the Asian American Cultural Center, and the Native American Cultural Center.

Explore New Haven

New Haven near Yale is a thriving city with rich history and culture. There are a lot of exciting places to see and things to do in New Haven. It is also known for its diverse food and has a lot of restaurants and bars to try, and it gives you an excellent opportunity to meet new people.

Get maximum from Yale’s resources

Yale provides various tools to help students succeed academically, socially, and emotionally. The Center for Teaching and Learning delivers academic tools, including tutoring and study clubs. The Office of Career Strategy offers networking opportunities, job and internship listings, and career advice. Furthermore, Yale boasts a strong network of mental health resources, including peer support groups, counseling, and professional services. Utilizing these resources is essential to have a successful and rewarding college career.

There are several chances for research at Yale in many different fields. Consider contacting professors or research institutes to learn more about potential research topics that fit your interests.

Engage in after-school activities

Yale provides many extracurricular activities, from intramural sports to music ensembles. Participating in these activities can make meeting new people and pursuing your hobbies possible. Extracurricular activities can also aid in developing essential abilities and experiences that will be helpful to you in the future.

Find a comfortable place to live

College housing is available for Yale University undergraduate, graduate, and professional students. On-campus living options include apartments, dorm rooms, and residential colleges. Students are assigned to a residential college for their undergraduate studies, and each residential college has a distinctive personality.

Off-campus living options are apartments, homes, and townhouses that can be found nearby. East Rock, Wooster Square, and Westville are popular off-campus choices for Yale students. 

In their later academic years, many students live away from school to have a more independent way of living. Your ideal off-campus residence at Yale depends on your preferences, financial situation, and lifestyle. 

If you are on a tight budget, you can also get a suitable place to live where you can add your personal touches by adding wall art, bookshelves, or garage ceiling storage if you need that extra space. 

Interact with professors and peers

Academic and personal support for students is a priority for Yale’s teachers and advisors. Establishing a relationship with your lecturers and advisors early on can help you ask for advice when needed. Yale also provides various academic support services that help you advance your intellectual abilities. Use this chance to learn more about the course subject by asking questions, getting assistance, and clarifying your comprehension.

Studying with a group can help you review the course material, share ideas, and gain a more profound knowledge of the covered concepts. To keep each other motivated and on track, consider starting or joining a study group with your friends.

Utilize your time wisely

It’s crucial to efficiently manage your time in college because it may be hectic and demanding. Doing so will help you succeed academically and maintain your well-being. Yale provides various time-management tools, like workshops and online resources, to assist students in creating productive study habits and organizing their schedules. In addition, the importance of prioritizing self-care and making time for healthy activities like exercise, socializing, etc., should be considered.

The Importance of Google Ads – A Business Owner’s Guide

Are you looking to take your business to the next level and drive more sales? Then you’ve come to the right place! In today’s digital world, online advertising plays a crucial role in expanding your business reach, and Google Ads is one of the most powerful tools you can leverage. Google is a key player in the digital marketing landscape, constantly putting out new features and campaign options like Performance Max – all in an effort to give you all the tools you need to promote your business online.

In this handy guide, we’re going to explore the importance of Google Ads and how it can propel your business forward. We’ll help you understand the ins and outs of Google Ads, and by the end of this article, you’ll be ready to dive into the world of online advertising with confidence. So, buckle up and get ready for an exciting journey to business growth!

Understanding Google Ads

Alright, let’s start by getting a solid understanding of Google Ads and how it can work wonders for your business. Google Ads, formerly known as Google AdWords, is an online advertising platform that allows you to create and display ads across Google’s vast network, including search results, websites, videos, and mobile apps.

There are four main types of Google Ads you should know about:

  1. Search ads: These are the text-based ads that appear when people search for keywords related to your business. They’re displayed at the top or bottom of Google search results, helping you attract potential customers right when they’re actively looking for what you offer.
  2. Display ads: With display ads, you can showcase your products or services using images, text, or even interactive elements. These ads are displayed on websites and apps within the Google Display Network, reaching users while they’re browsing online.
  3. Video ads: These ads let you promote your business through engaging video content. They can appear before, during, or after videos on YouTube and other video partner sites.
  4. App ads: If you have a mobile app, app ads can help drive installs or re-engage users who have already downloaded it. These ads can appear across Google’s platforms, including Search, Play, YouTube, and the Display Network.

Google Ads uses a bidding system where you bid on keywords relevant to your business. Your ad’s position is determined by your Ad Rank, which takes into account your bid and Quality Score (a measure of ad relevance and performance). This means that even with a lower budget, a well-crafted, relevant ad can outperform competitors with larger budgets.

The beauty of Google Ads lies in its ability to reach a vast audience while targeting specific demographics, interests, and behaviors. This ensures your ads reach the right people at the right time, making it an incredibly powerful tool for businesses of all sizes.

Now that we’ve covered the basics of Google Ads, let’s dive into some of the key benefits this platform offers businesses like yours:

Increased Visibility and Reach

Google Ads can help your business reach a global audience, but it doesn’t stop there. With its advanced targeting options, you can zero in on the people who are most likely to be interested in your products or services. This means you can connect with potential customers based on their location, interests, search history, and more, making your advertising efforts highly effective.

Cost-Effective Advertising

One of the major advantages of Google Ads is its pay-per-click (PPC) model. This means you only pay when someone clicks on your ad, making it a cost-effective option compared to traditional advertising methods. Plus, Google Ads allows you to set a budget that works for your business, so you have complete control over your ad spend.

Measurable Results

One challenge many businesses face with traditional advertising is tracking the return on investment (ROI). With Google Ads, you can easily monitor the performance of your campaigns through the Google Ads dashboard. This platform provides you with detailed data on impressions, clicks, conversions, and more, so you can see exactly how your ads are performing and make data-driven decisions to optimize your campaigns.

These benefits, combined with the flexibility and scalability of Google Ads, make it an essential tool for businesses looking to grow their online presence and drive meaningful results. With Google Ads, you can reach more potential customers, effectively manage your budget, and continually optimize your campaigns for maximum impact.

Setting Up a Successful Google Ads Campaign

Setting up a successful campaign might seem daunting at first, but with these key steps, you’ll be well on your way to driving real results for your business:

  • Defining clear goals: Before you start creating ads, it’s important to establish the main objectives of your campaign. Are you looking to increase brand awareness, drive website traffic, or generate more sales or leads? Having a clear goal in mind will help guide your strategy and make it easier to measure success.
  • Choosing the right keywords: Keyword research is a critical component of any Google Ads campaign. Use keyword research tools, like Google’s Keyword Planner, to identify relevant and high-performing keywords for your business. Don’t forget to consider long-tail keywords, which are longer, more specific phrases that can drive highly targeted traffic.
  • Creating compelling ad copy: Your ad copy should grab the attention of your target audience and compel them to take action. Write engaging headlines, informative descriptions, and include a strong call-to-action (CTA) that encourages users to click on your ad.
  • Landing page optimization: The user experience doesn’t end with the ad click. Make sure your landing page is relevant to the ad and provides a seamless experience for the user. Focus on clear messaging, easy navigation, and a strong CTA to increase the chances of conversion.

How to Increase Profits for Your Beauty Salon With BookBook

If you are like most beauty salon owners, you know that a full schedule is key to keeping your business profitable. While your salon may be busy for a few hours a day, there are numerous lull periods where your stylists twiddle their thumbs waiting for walk-ins. Thankfully, book-book.org has a solution for you: BookBook app can increase the number of clients you attract during these idle times.

“Platforms in other industries taught the consumers to make online bookings really fast. You can use this essential skill to your advantage by attracting consumers through the BookBook app” said Artur Izgarshev, founder of BookBook. ” With BookBook there is no longer a need to waste money on hiring marketing specialists. Our algorithms increase your salon’s visibility among clients, creating a deeper connection to the salon in three easy steps.”

1. Increase Exposure

Finding new customers is a vital but challenging endeavor for many beauty businesses. It is hard to target the right people even if you go viral. You may end up spending your valuable marketing budget on the wrong target groups: people who are too far away or those who have no use for your services. BookBook solves this problem by bringing the customer to you. All you have to do is sign up for free and only in case a customer makes a booking, you will pay a small fraction of your average customer acquisition costs.

Instead of waiting for your potential customers to search for beauty salons on various platforms and discover you on Google Maps, the app connects your clients to your salon in one place. BookBook’s built-in artificial intelligence will even suggest your salon to users based on their preferred services and location.

Furthermore, instead of having to endlessly browse through the salons online wasting their precious time, the clients can easily find your salon based on their preferences in under five minutes through BookBook. Thanks to the pandemic, consumers are used to making purchases online. So now is the time to corner the beauty market with an instant booking service like BookBook. Just think Deliveroo for beauty!

2. Get Social Proof

Most consumers these days rely heavily on social proof to make a buying decision. You may have no doubt that you are the best salon in the area, but how do you convince potential customers? The answer is that it is not your job to begin with: it is the honest opinion of other customers that makes the most impact. Hence, getting your satisfied customers to leave a review for your beauty salon is of paramount importance. However, this is easier said than done as the process of writing a review on Google Maps constitutes extra work for most people.

BookBook integrates reviews directly into their app so that your clients can conveniently leave their five-star feedback about your salon while they are relaxing after a treatment or on the ride home. Aside from rating your business itself, clients can also rate your individual stylists. Potential clients exploring your profile on the app will see both your awesome star ratings and reviews listed under your business description.

3. Fill Empty Slots

Your business may be doing fine during peak hours such as after work and on weekends, but salons need to stay busy the entire week to turn a strong profit. BookBook helps you maximize your revenue by making the booking process as easy and fast as possible. Again, its artificial intelligence engine will help you find customers for quiet times in order to fill up to 80% of your daytime capacity with bookings.

Aside from boosting your salon’s revenue during off-peak hours, BookBook can also increase your overall customer base by helping you find clients who are in your area. Additionally, keeping your empty slots filled will motivate your stylists to commit to your salon thus reducing unwanted staff turnover. This will help keep your business operating smoothly and save you both time and money.

Along with the quality of salon’s services, customers can also be influenced by the quantity of advertisement, that is the salon’s visibility or location. With BookBook, you can quickly promote your online brand by advertising your business online and in your neighborhood. This is covered by the artificial intelligence matching the customers to the salons hence it will not cost you any extra funds. Ultimately, instead of spending thousands on marketing, your salon can focus on what it does best—making people look and feel fabulous.

BookBook Story

BookBook originated as a mobile app that connects beauty salons with customers. Its founder envisioned the app allowing potential salon clients to search for services on the go and make a booking in a matter of minutes. Its easy-to-use interface and deep integration with other relevant platforms empower customers to take control of their beauty experience. At the same time, beauty salons benefit from increased exposure and app recommendations that are specifically designed to boost customer acquisition and loyalty.


BookBook is the brainchild of Artur Izgarshev. A dual-degree graduate from the Higher School of Economics (HSE) in Russia, the entrepreneur is currently completing a Management degree at the London Business School. Despite his young age, Artur has already worked with top global firms such as Deloitte SAP consulting. He boasts a strong background in computer science, economics, and finance, with solid experience performing data analytics for multiple tech startups. BookBook is currently in its seed funding phase and is planned for a global launch in the near future.

For more information about BookBook, visit book-book.org or call +44 7951028777 for a free one-month business trial.