Bagel Time: Nostalgia, Narrative and Idealism in New Haven’s Historical Branding

Natalie Fox and Calder Birdsey Anchor Object Our anchor object (Fig. 1) is an image from a 1977 advertising booklet produced by Lender and Sons for its 50th anniversary. Lender and Sons was a prominent New Haven bakery that eventually grew into a national business before being acquired by Kraft Foods in 1984. The image, reproduced at Lost in New Haven, shows a quaint yet bustling New Haven street in…