Service Update RESOLVED: Advertising Age is Temporarily Unavailable

As of Thursday, January 25 2024, campus-wide access to Advertising Age has been restored. Existing users can log into their accounts and new users can register for an account by following the steps listed here.   Please visit  Please contact with any questions.

Library access to Advertising Age is currently unavailable. We are currently working with the vendor to have access restored and will post updates as soon as we have more information.

November Industry and Market Research Highlights

Yale University Library provides access to various market research and industry reports from notable publishers and research firms.

New report hightlights:

BCC Research
Market research reports and market forecasting in advanced materials, biotechnology, chemicals, energy, healthcare, sensors, plastics, nanotechnology, and other emerging technologies.

  • Global Markets for Precision Farming
  • Bioinformatics: Technologies and Global Markets
  • Delivery Drones: Global Markets and Technologies

CFRA Industry Surveys – Available via S&P NetAdvantage or Capital IQ

Provides in-depth analyses of more than 50 industries. Includes information on the current industry environment, trends, key ratios & statistics, and a summary of how the industry operates. Each report also features the “How to Analyze a Company in this Industry” section.

  • Life Sciences & Services
  • Technology Hardware, Storage & Peri
  • Metals & Mining

Emerging Markets Information System (EMIS)
Features news, industry, company, and country data for emerging and established markets. Also includes access to global industry and market research reports from various sources. Learn how to search for market research reports in EMIS here.
NOTE: If you are prompted to login, select the Guest Access option.

  • AI In Precision Medicine Market Analysis And Segment Forecast To 2030 (Mordor Intelligence Global Industry Reports)
  • Global Synthetic Diamond Market: Segmentation and Growth Including: High Pressure, High Temperature; Chemical Vapor Deposition (TRBC Global Industry Briefing)
  • Global Golf Apparel Market 2023-2027 (Technavio – Global Industry Reports)

First Research Industry Reports – Available through Mergent Intellect
Reports featuring industry trends, benchmark data, and call prep questions.

  • Biofuel Manufacturing
  • Medical & Diagnostic Laboratories
  • Sporting Goods Manufacturing

Frost & Sullivan
Features in-depth market research reports with strong coverage of the following industries: Aerospace & Defense, Auto & Transportation, Chemicals, Materials & Food; Electronics & Security; Environment & Building Technologies, Information & Communication Technology, and more.

  • Global Electric Bike Growth Opportunities
  • Drones for Emergency Responders Growth Opportunities
  • Automation Opportunities in the Space Industry

Information Technology industry research, reports, and trends.

  • Top Strategic Technology Trends for 2024: Platform Engineering
  • A CTO’s Guide to the Generative AI Technology Landscape
  • Hype Cycle for Blockchain and Web3, 2023

IBISWorld Industry Reports
Industry research reports featuring key statistics, product segmentation, and outlooks/forecasts for over 700 US industries. It also includes Global, U.K., China, Canada, Mexico, and U.S. State reports.

  • Fast Food Restaurants in the US
  • Primary Care Doctors in California
  • Supermarkets & Grocery Stores in the US

Insider Intelligence | eMarketer
Provides updated data, statistics, and analysis on the Internet, e-business, online marketing, media, and emerging technologies.

  • Path to Purchase 2023
  • Global Podcast Listeners Forecast 2023
  • Social Commerce Forecast 2023 Academic
Provides access to demographic, consumer, lifestyle, and industrial product market research reports.

  • AI In the Classroom 2023-2024: Promises and Perils (Simba Infomration Reports)
  • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition (Packaged Facts)
  • Furniture: United States (Freedonia Focus Reports)

Mintel Academic
Frequently cited research and reports for U.S. consumer markets.

  • Yogurt and Yogurt Drinks – US – 2023
  • Solo Travel – US – 2023
  • Buy Now, Pay Later – US – 2023

Passport by Euromonitor
Offers global market data & research, consumer demographics, and data tables. Includes market size for over 330 consumer products, trends, and more.

  • Apparel and Footwear in the United Arab Emirates
  • Wound Care in Asia Pacific
  • World Market for Home Improvement and Gardening

A majority of our electronic resources only require CAS authentication.
However, select databases still require the Yale VPN when users are off-campus, as indicated by the VPN icon. 

As a reminder, Yale researchers are responsible for ensuring that their use complies with the publishers’ license agreements with Yale University. Learn more about our E-Resources Access and Use policies.

Resource Update: Insider is now Business Insider

Website header for Business Insider featuring new, bold, logo.

ICYMI: Insider is changing its name to Business Insider! Read the announcement on their website.

If you already have an account through Yale Library, your access will remain the same (though you may see prompts to subscribe – you can ignore those.)

Didn’t realize that Yale Library provides access to all students, faculty, and staff? Now you know and you can register for your own account here. 

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