There is no getting around the fact that this coronavirus pandemic has been jarring (to say the least) in just about every possible way. All it takes to recognise this fact is to look around in any given direction at any given time. Practically every aspect of life as we know it and every corresponding industry and turn has been revolutionised in one way or another thanks to the ongoing ripple effect that has been made possible and evident through the likes of the  coronavirus pandemic. More than ever before, the world is coming to the innate realisation that this is just the beginning. This pandemic is only going to continue to unfold in the coming months and while there is no certain time as to when the screen to come to an end and when the world will gain some sense of normalcy, there is the unwavering realisation that the world as we know it has been changed forever. There have been many decidedly unsavoury circumstances that have occurred thanks to the pandemic, however there have also been a few decidedly positive ones that have occured during these uncertain times.

The impact on the international entertainment industry, for instance, has been decidedly intriguing. While of course the entertainment industry has struggled amid the ongoing pandemic, there have also been many opportunities for the industry to find its footing and re-establish a strong foothold in what has been proven to be unstable times. Individuals around the globe are finding more and more often that while this pandemic continues to play out at least, the world as we know it is not going to have any sense of normalcy in the coming months. The entertainment industry has taken on this realisation with unprecedented grace and understanding, working hard to establish new foundations during these unprecedented times and ensure that consumers around the globe are able to enjoy the same quality of entertainment but they have always done (albeit with new circumstances attached).

The online event ticketing sector of the entertainment industry has been booming as the pandemic has continued to unfold over the last six months or so. And for the first time ever, the entertainment industry as a whole around the globe has begun to accept and brace the online foundations of entertainment to the fullest extent, wholeheartedly embracing online ticketing efforts for perhaps the first time on an industry-wide scale. This evolution holds value, even if it is through circumstances that they are not necessarily used to. Whether it is selling tickets for virtual enactments of Hamilton on Broadway or buying tickets to an online virtual podcast show (to name just a few examples), ticket sales are evolving to expand into online measures. The online event ticketing sector has proven time and again over the last six months or so that this approach to entertainment definitely works. And now, during uncertain circumstances, it works better than ever before.

There is a lot of transformation that has been taking place in this industry. So much so, in fact, that there is no way of knowing just how much of these rapid modernisations are going to continue to evolve and transpire after the pandemic eases and eventually disappears altogether. However, what is undeniably certain is that the online ticketing approach to entertainment around the globe definitely has immense potential and promise. More than ever, listeners and viewers around the globe understand the immense value that comes with having online access to all the best entertainment, all in one hit, at the press of a few buttons, nonetheless. This is the first time that this has happened and this is just a taste of what is yet to come. In a world where traditional means of entertainment have been screeching to a halt thanks to the pandemic, it is comforting to realise that there is an alternative way to have access to one favourite entertainment –  even (and especially) when that access comes from an unexpected platform. 

It becomes more obvious every other day that the coronavirus pandemic that continues to wreak havoc around the globe has caused a domino effect of chaos and devastation around the globe. This chaos and devastation has been unfolding across every aspect of life as we know it and every corresponding industry in one way or another. For the entertainment industry, there has been an incredible shift in the way that entertainment is carried out around the globe. From the way that live entertainment is presented to the world to the way that ticket operations are carried out around the globe, the entertainment industry has been revolutionised from the ground up. The online ticketing industry and events entertainment has been transformed a mid the ongoing pandemic tenfold.  It continues to do so even and especially now and it will in the coming months – and possibly even the coming years. This is just the beginning.