Screen Shot 2016-06-12 at 11.57.30 AMI am an Assistant Professor of Marketing at the University of Georgia, Terry College of Business.

My research focuses on how beliefs about the creative process (e.g., how a product was made, when it was, who made it, etc.) inform consumer perceptions of value. I build on previous research, which has established that consumers often take into account not just the instrumental properties of a product, but also information about how the product was made. In particular, I focus on how subtle, non-instrumental differences in the creative process imbue products with intangible sources of value, such as the belief that certain products are more “authentic.” My other line of work explores the psychological motivations behind authentic consumption.

I grew up in Lexington, Kentucky and completed a B.A. in Art and a PhD in Marketing at Yale University.


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